Centre of Excellence for Sales of Tech and Advanced Manufacturing.
CESTAM is series of high-level sales masterclasses from people in senior positions involving selling – We attract high-level speakers from household name brands:
‘Season 1’ focussed on the Advanced Manufacturing sector and we heard fascinating strategic insights from senior sales-related decision-makers at JCB, Jaguar Land Rover, Worcester Bosch, Siemens and Haldex Concentric.
‘Season 2’ for 2014 through to 2016 is focusing on Digital Technology and features Microsoft, Citrix, IBM, SAP, SCC Group and others
Although marketing is vital, sooner or later, selling are going to have to take place. Selling is the pointy part of the arrow and is the piece which is so often overlooked by those who feel more comfortable with a marketing-led approach CESTAM is unique in featuring MBA-style masterclasses by sector-specific sales professionals from well-known brand names.