Former Fracino distributor appointed to senior role with award winning manufacturer

Birmingham coffee machine manufacturer Fracino has boosted its team by a further 25% with a series of appointments, including former distributor Peter Atmore who has come on board as head of sales and marketing.

Peter Atmore brings over three decades of sector experience to his role at the 3rd generation family business, which exports to over 70 countries and manufacturers over 5,000 machines annually for customers including SUBWAY®, Patisserie Valerie, Druckers coffee shops and Pathfinder pub chains.

His powerful track record includes almost a quarter of a century as MD of MCS Coffee on Merseyside which supplied Fracino machines, as well as sales director at Coffee 1652, North West Vending and 1 Cup.

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